Page Views ?

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Unique Visitors ?

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Total Customers ?

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Unique buyers

Total Revenue ?

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Conversion Funnel

Landing → Checkout → Purchase → Upsell · hover a bar for conversion & drop-off.

✦ Insight

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Sync SamCart to surface insights.

Gross Volume

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Buyer Type Split

Page Views Trend

Live Page Feed

Page	Referrer	IP	Time

Reporting

Revenue, refunds & metrics — by source and date range

📅 Range →

Revenue trend

Sales Performance

Revenue Trend — Last 12 Months

Is revenue climbing, flat, or declining month to month?

Order Volume vs. Average Order Value

Growth from more orders (bars) vs. higher-value orders (line).

Revenue by Product (Top 10)

Where revenue concentrates across your catalogue.

Units vs. Revenue per Product

High-volume/low-price vs. low-volume/premium products.

Revenue Share by Funnel Slug

Which funnels carry the revenue load — concentration risk.

Buyer Mix: Single vs. Funnel vs. Ecosystem

Is repeat revenue engineered at checkout (<24h) or real loyalty?

Gross Revenue vs. Refunds (Monthly)

Revenue collected vs. dollars refunded each month — the refund line is money that left after the sale.

Customer Behaviour & Retention

LTV Spend-Tier Distribution

Customer count (bars) vs. dollars (line) — where value really sits.

Revenue Concentration by Tier

What share of revenue each spend band contributes.

Top Customers by LTV

The individuals driving outsized value — VIP outreach targets.

Order Depth vs. Value per Customer

One big-ticket buyer vs. loyal frequent buyer (bubble = # products).

Cross-Sell Paths: First → Second Purchase

The proven journeys into a second purchase — sequences to systematise.

Traffic & Conversion

Traffic vs. Unique Visitors (90 Days)

Traffic momentum — the leading indicator before order spikes.

Channel → Visitors & Revenue

Connects each marketing channel to the orders & dollars it produced.

Landing → Checkout → Purchase

Where drop-off is worst (this month, unique visitors).

Top Referrer Sources

Owned traffic (Direct/Email) vs. borrowed (social/external).

Funnels

Per-platform funnel — link a page & pick your main + upsell products; sales update automatically

📅 Range →

Group	Platform	Landing Page uniq · checkout	Main Product sales · CR	Upsell 1 sales · CR	Upsell 2 / Downsell sales · CR	Revenue

Sales counts come from SamCart (a product's total purchases). Because your products are named per channel (e.g. “RM Upsell — CC — FB”), selecting the exact product gives that channel's numbers. Conversion rates: Checkout→Main, Main→Upsell 1, Upsell 1→Upsell 2.

Ads & ROAS

Set each campaign's budget — spend, revenue & ROAS calculate for the selected dates

📅 Range →

Campaign	Budget	Active dates	Product (revenue) orders	Spend cost / order	Revenue	ROAS

Spend is calculated from each campaign's budget: Daily = budget × days active in range; Total = budget prorated across the campaign's run. Revenue/orders come from the linked SamCart product. ROAS = Revenue ÷ Spend.

Monthly revenue

Top offers

Offer	Orders	Revenue

Recent orders

Customer	Date	Total

Emails sent & open rate

List health

Engagement funnel

Campaign status mix

Recent campaigns — Open % vs Click %

Top campaigns by open rate

Top automations by contacts

Unsubscribe & bounce rate trend

Campaign performance

Campaign	Status	Date	Sent	Open %	Click %	CTOR %	Unsub %	Bounce %

Automations

Automation	Status	Entered	In flight	Completed %

→

Group by campaign

Total Views

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Unique Visitors

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This Week

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This Month

—

Top Pages

#	Page	Views ↓	Unique	Checkout Views	Orders	Order Value	Upsell Orders	Last Visit

UTM Link Builder

Destination URL (the page you're linking to) Campaign Source (utm_source — e.g. facebook, ig, newsletter) Campaign Medium (utm_medium — e.g. cpc, email, social) Campaign Name (utm_campaign — e.g. fathers-day) Term (utm_term — optional, paid keywords) Content (utm_content — optional, ad/variant) Your tagged URL

Tip: keep values lowercase and consistent (e.g. always facebook, not FB/Facebook) so the tracking below groups them cleanly. Tagged links land on your tracked pages and show up in the report.

Traffic by channel type

Channel breakdown

Channel	Views	Unique	Campaigns

Campaign detail

Channel	Source	Medium	Campaign	Content	Views	Unique	Last seen

Shown / Total

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Average LTV

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Median LTV

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Repeat Buyers

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Customer List

#	Customer	Orders	Products	Lifetime Value ↓

Revenue by Spend Tier

Monthly Revenue Goal

— of —

Conversion Funnel

This month

Landing Views

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— →

Checkout Views

—

— →

Purchases

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Total Revenue
—

Total Orders

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Avg Order Value

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Per transaction

Repeat Purchase Rate

—

Monthly Revenue Trend

Top Products by Revenue

#	Product	Units	Revenue

Retention & Repeat Behaviour

Single Buyers

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Repeat Buyers

—

Funnel Buyers

—

Same session upsells

Ecosystem Return

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Independent returners

💡

Checkout Sequence is Working

Calculating…

📈

Re-Engagement Opportunity

Calculating…

Funnel Buyers

Same session

Purchase gapUnder 24 hours

DriverUpsells & order bumps

Count—

Ecosystem Returners

Brand loyalty

Purchase gap24 hours or more

DriverResults → return

Count—

Top Purchase Journeys

#	First Product		Second Product	Customers	Volume

Dashboard Settings

Site Name Tracker URL (your server's public URL) Monthly Revenue Goal (target for the current month) SamCart API Key

Integrations

Kajabi Client ID Kajabi Client Secret (Kajabi → Settings → Public API) ActiveCampaign API URL ActiveCampaign API Key (AC → Settings → Developer)

Your Tracking Code

Paste this snippet before the </head> tag on every page you want to track. It loads asynchronously and won't slow down your page.

How to Use the Tracking Code

Copy the tracking snippet — click the Copy button above.

Paste it on your pages — add it inside the <head> of each landing page you want to monitor.

See data instantly — visit a tracked page and refresh the Page Analytics tab. Each page is tracked separately.

Visitor IDs persist — returning visitors are identified via localStorage so unique counts stay accurate.

Overview

Conversion Funnel

Gross Volume

Buyer Type Split

Page Views Trend

Live Page Feed

Reporting

Revenue trend

Top offers

Member engagement all-time

Sales Performance

Revenue Trend — Last 12 Months

Order Volume vs. Average Order Value

Revenue by Product (Top 10)

Units vs. Revenue per Product

Revenue Share by Funnel Slug

Buyer Mix: Single vs. Funnel vs. Ecosystem

Gross Revenue vs. Refunds (Monthly)

Customer Behaviour & Retention

LTV Spend-Tier Distribution

Revenue Concentration by Tier

Top Customers by LTV

Order Depth vs. Value per Customer

Cross-Sell Paths: First → Second Purchase

Traffic & Conversion

Traffic vs. Unique Visitors (90 Days)

Channel → Visitors & Revenue

Landing → Checkout → Purchase

Top Referrer Sources

Funnels

Ads & ROAS

Kajabi

Monthly revenue

Top offers

Recent orders

Email · ActiveCampaign

Emails sent & open rate

List health

Engagement funnel

Campaign status mix

Recent campaigns — Open % vs Click %

Top campaigns by open rate

Top automations by contacts

Unsubscribe & bounce rate trend

Campaign performance

Automations

Page Analytics

Top Pages

UTM & Links

UTM Link Builder

UTM Traffic

Traffic by channel type

Channel breakdown

Campaign detail

Customers

Customer List

Revenue by Spend Tier

Sales Analytics

Monthly Revenue Goal

Conversion Funnel

Monthly Revenue Trend

Top Products by Revenue

Retention & Repeat Behaviour

Checkout Sequence is Working

Re-Engagement Opportunity

Funnel Buyers

Ecosystem Returners

Product Paths

Top Purchase Journeys

Settings

Dashboard Settings

Your Tracking Code

How to Use the Tracking Code