Overview
Combined view — page analytics & purchase data
Conversion Funnel
Landing → Checkout → Purchase → Upsell · hover a bar for conversion & drop-off.
Sync SamCart to surface insights.
Gross Volume
Buyer Type Split
Page Views Trend
Live Page Feed
| Page | Referrer | IP | Time |
|---|
Reporting
Sales drivers, customer behaviour & traffic-to-revenue — visualised
Sales Performance
Revenue Trend — Last 12 Months
Is revenue climbing, flat, or declining month to month?
Order Volume vs. Average Order Value
Growth from more orders (bars) vs. higher-value orders (line).
Revenue by Product (Top 10)
Where revenue concentrates across your catalogue.
Units vs. Revenue per Product
High-volume/low-price vs. low-volume/premium products.
Revenue Share by Funnel Slug
Which funnels carry the revenue load — concentration risk.
Buyer Mix: Single vs. Funnel vs. Ecosystem
Is repeat revenue engineered at checkout (<24h) or real loyalty?
Gross Revenue vs. Refunds (Monthly)
Revenue collected vs. dollars refunded each month — the refund line is money that left after the sale.
Customer Behaviour & Retention
LTV Spend-Tier Distribution
Customer count (bars) vs. dollars (line) — where value really sits.
Revenue Concentration by Tier
What share of revenue each spend band contributes.
Top Customers by LTV
The individuals driving outsized value — VIP outreach targets.
Order Depth vs. Value per Customer
One big-ticket buyer vs. loyal frequent buyer (bubble = # products).
Cross-Sell Paths: First → Second Purchase
The proven journeys into a second purchase — sequences to systematise.
Traffic & Conversion
Traffic vs. Unique Visitors (90 Days)
Traffic momentum — the leading indicator before order spikes.
Channel → Visitors & Revenue
Connects each marketing channel to the orders & dollars it produced.
Landing → Checkout → Purchase
Where drop-off is worst (this month, unique visitors).
Top Referrer Sources
Owned traffic (Direct/Email) vs. borrowed (social/external).
Funnels
Per-platform funnel — link a page & pick your main + upsell products; sales update automatically
| Group | Platform | Landing Page uniq · checkout | Main Product sales · CR | Upsell 1 sales · CR | Upsell 2 / Downsell sales · CR | Revenue |
|---|
Sales counts come from SamCart (a product's total purchases). Because your products are named per channel (e.g. “RM Upsell — CC — FB”), selecting the exact product gives that channel's numbers. Conversion rates: Checkout→Main, Main→Upsell 1, Upsell 1→Upsell 2.
Page Analytics
Per-page visit breakdown from your tracking code
Top Pages
| # | Page | Views ↓ | Unique | Checkout Views | Orders | Order Value | Upsell Orders | Last Visit |
|---|
Customers
Highest-spending customers across SamCart
Customer List
| # | Customer | Orders | Products | Lifetime Value ↓ |
|---|
Revenue by Spend Tier
Sales Analytics
Revenue performance, retention & repeat-purchase behaviour
Monthly Revenue Goal
Conversion Funnel
This monthMonthly Revenue Trend
Top Products by Revenue
| # | Product | Units | Revenue |
|---|
Retention & Repeat Behaviour
Checkout Sequence is Working
Calculating…
Re-Engagement Opportunity
Calculating…
Funnel Buyers
Same sessionEcosystem Returners
Brand loyaltyProduct Paths
Most common first → second purchase journeys
Top Purchase Journeys
| # | First Product | Second Product | Customers | Volume |
|---|
Settings
Configure your dashboard and tracking code
Dashboard Settings
Your Tracking Code
Paste this snippet before the </head> tag on every page you want to track. It loads asynchronously and won't slow down your page.
How to Use the Tracking Code
<head> of each landing page you want to monitor.